Corporate Explainer Video for ICS Cogen – Case Study
- Feb 6
- 2 min read
In 2025, we produced a corporate explainer video for ICS Cogen, designed to clearly communicate their technology and demonstrate how it is implemented in real-world industrial environments.
The video needed to balance technical accuracy with clear, accessible storytelling, making complex energy solutions easy to understand for a broad business audience.
The Brief
ICS Cogen required a video that would:
Explain their technology and its benefits
Show real-life implementation at a client site
Be suitable for use on their website, presentations and marketing
Be delivered on a fast turnaround
To achieve this, filming took place on location at the premises of a large dairy company in Cheshire, one of ICS Cogen’s clients.
Production Approach
We designed a lean, efficient setup to minimise disruption on site while capturing everything needed for a clear and engaging explainer video.
Production setup:
1 shooter
2 cameras for flexibility and coverage
Drone footage to provide context, scale and visual clarity
This approach allowed us to capture both the technical detail and the wider operational environment, helping viewers understand how the technology functions in practice.
Filming on an Active Industrial Site
Filming inside a working industrial facility requires careful planning, efficiency and respect for operational constraints. By keeping the crew compact and the setup flexible, we were able to work smoothly on site while capturing high-quality visuals that support the narrative of the video.
Delivery & Results
Final video delivered in 5 business days
Clear, professional explainer content ready for immediate use
Very happy client, with positive feedback on both clarity and turnaround time
The video now serves as a strong visual tool for ICS Cogen, helping them explain their offering and showcase proven implementations to prospective clients.
Why This Works
For technology-led businesses, explainer videos are most effective when they combine:
clear messaging
real-world examples
efficient, well-planned production
At Nice To Film You, we specialise in corporate videos that explain complex ideas clearly — without unnecessary complexity in the production process.
If you’re looking to communicate your technology or services through video, we’d be happy to help.
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